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With the ever-increasing competition in the digital space, the internet is booming with millions of active websites. In this tough competition where everyone is struggling to secure a strong online presence, it’s time that you review your content marketing strategy and invest in SEO services. Google loves websites that are fast, responsive, optimized, easy to navigate and provides valuables to their targeted audience. As Google constantly updates its search algorithms, like the recent BERT and RankBrain updates, it is important to know what SEO trends are on the horizon so that you can make the necessary improvements in your website and drive more traffic to your website.
So, without much ado, let’s dive into the 9 important SEO trends you need to know in 2020.
1. Featured Snippet is the No.1 Organic Result
Over recent years, Google has evolved itself to provide its users with the best search experience, like through Featured Snippets that provides exactly what the user is looking for. Featured Snippets show up at the top of the organic search results, commonly known as “Position Zero” or “Rank Zero”. This featured information drives the maximum number of clicks to your website. Therefore, you need to provide your targeted audience with answers that
fulfill the search queries. Google evaluates and boosts the featured snippets depending on their quality. Since 54.68% of clicks from Google are generated by Featured Snippets, it is important that you take this new SEO trends seriously.
2. Google Loves High-quality and Trustworthy Content
Investing in online ads or marketing campaigns do not come with a guaranteed response from your prospect consumers. According to reports, 91% of total ad spend is viewed for less than a second, which led to the wastage of over $560 billion in digital ad spend in 2019. Therefore, it is wise to review your content marketing strategy and SEO practices to ensure the top position of your website in Google’s SERPs. Make sure you give your users with information that is of high-quality, relevant, and helpful. People nowadays just Google to find answers to their questions. Therefore, make sure your website answers their questions appropriately.
Having good quality content on your website means that your content is well-researched, organized, informative, readable and easy to navigate. Only informative and quality content will be seen as powerful traffic generators to your website in 2020 and beyond. Therefore, know what your prospect readers are looking for and present the information in an easy to digest formats such as blogs, podcasts, infographics, videos and so on.
3. Provide Superior Mobile User Experience
In this technological era where everything is done at fingertips, a website without a mobile version is likely to suffer in 2020 and beyond as searches on smartphones are 88% while searches on computers and tablets combined make up 84%. As mobile traffic has a lion’s share in the overall website traffic generation, it is important that you optimize your content for mobile searches. Today, building a website is not enough, there are also other factors to consider – easy-to-read interface, search engine optimization, captivating designs and structure, and useful as well as engaging content that answers all the commonly searched questions.
4. Video Content as the Go-to Source of Information
Nowadays, video content has a major contribution to web traffic generation. Studies from Google and other organizations state that 6 out of 10 people tend to watch videos online rather than on television. With over one billion hours of videos being watched on YouTube every day, it seems that YouTube has become a new TV for its global users. Today, people of varying age groups prefer to get information through online videos, either for learning purposes or for entertainment. Therefore, expanding your web content to videos is a great way to drive huge traffic and increase your online ranking. Make sure your video is properly optimized for search engines and doesn’t put your viewers to sleep.
5. Adopt Voice Search Optimization in Your SEO Strategy
With the introduction of smart speaker devices, finding answers by just saying “OK Google” or “Hey Google” has become a new SEO trends. As the majority of searches are done on mobile devices and home voice assistants such as Amazon Echo, Voice Pod or Smart TVs, it is important to optimize your content for conversational or voice searches. Adopting this new trend in your SEO strategy can help you generate more organic traffic and boost your online ranking.
6. Local SEO Optimization for Local Businesses
If you’re having a local business, you need to invest in Local SEO services. Local SEO optimization of your business website and listings is an effective way to get noticed by your potential local customers who are searching for your business or services. Studies show that 4 out of 5 customers use search to find local information. If your website is not optimized for local searches, you are missing out a major population of your potential customers. That’s why
you need to ensure
- Your Google My Business Listing is properly optimized, complete and accurate.
- Your website contains local content
- Engage with various local online directories
7. Leverage Other Search Engines
Google is undoubtedly the king of all search engines. Today people don’t search, they Google. While it’s very hard to believe that Google will lose its popularity, there are other smaller search engines too that are competing with Google. Some of the giant platforms like Amazon require you to optimize your content according to their standards as well as for other search engines like DuckDuckGo, YouTube, Bing or Yahoo. Therefore, the next time you sit to optimize your website for search engines, do not forget to consider the other search engines to improve your online ranking.
8. Artificial Intelligence Affects Ranking and SEO
Artificial Intelligence has emerged as the most thriving technologies today and is popularly used across different industries to create a more personalized, unique and superior customer experience. As Google is constantly evolving and making constant efforts to provide the best search experience to its users, the use of Artificial Intelligence has proved to beneficial for Google as it can now better understand the search intent by mimicking human behavior. AI has significantly reduced the daunting technical expertise as it has gained the capability to evaluate the quality and type of content people are publishing. Google uses AI to evaluates your website on the basis of content quality, relevance, length, and readability and determine your ranking. With the introduction of BERT and RankBrain algorithms in the Google search system, it is important for website owners to produce high-quality content for their audience.
9. Focus on the Content Length
When it comes to creating high-quality content, content with good length generates more web traffic. Studies reveal that websites having blogs or article with minimum 2000-2500 words usually gain more readers. Content length is not only essential for SEO purposes but also for building the authority of your website. Make sure you publish content that is comprehensive, well-researched, organized and useful for your readers.
SEO is a powerful way of improving your online ranking. From startups to well-established businesses, SEO proves to be beneficial for all. As it is an ongoing process, you need to keep an eye on the SEO trends and updates to secure your online ranking and stay ahead in the game. Today, SEO is not limited to using targeted keywords, it also entails optimizing your web content for your prospect audience. With each new SEO trends, Google ensures that it provides users with results that are accurate and relevant. Therefore, make sure your SEO efforts not only please Google but also your target audience.