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The world of marketing has completely changed its course and dimensions in the last decade. The advent of social media has changed the perceptions of the businesses and their look out to marketing. It is a well-known fact today that the businesses are rapidly innovating their business processes to make it more appealing for the consumers. Social media provides the perfect platform to the businesses to market their products and services in the best possible manner. It gives the much-needed boost to their integrated marketing efforts as it enhances the interactivity in all accounts.
It is a matter of fact that the advent of social media has completely changed the communication patterns as well as the behavioral patterns in place. Integrated marketing efforts are gaining in significance with the use of social media platforms that is increasing the quality of interactions between the business entities and the consumers. The consumers can understand the products and services in a much improved manner with social media with complete transparency. It helps consumers to gain significant insights as to the models and practices that they company has devised for a promotional purpose. The increased amount of Communications helps companies stand on a strong footing with their integrated marketing campaigns.
Gaining in competitive advantage
There is no denying that businesses are gaining in prominence with comprehensive and out of the box use of social media in their marketing campaigns. Social media provides a personalized touch to the campaigns that helps companies avoid the classic neutrality of the old days. The traditional efforts of marketing were more of an imposition of information than sharing. Social media provides the perfect platform by which the companies are evolving their practices of marketing in a flexible manner. It helps the companies promote information promptly and stay ahead of the competition.
Provide appealing content
Social media use in integrated marketing has paved the way for use of content that is far more attractive than the yester years. The world of social media has connected communities, families, enterprises, the constant use of social media has augmented the need to use right content on the platforms. The competitive rivalry and the abundance of promotions make it a must for the companies to constantly upgrade their content on a periodic basis that helps them in effective integrated marketing. The consumers have evolved their tastes and preferences and for any amount of success in campaigns, the content creation part is the most crucial of all.
Recognition of the brand
The brand recognition and effective value promotion is an indispensable element of integrated marketing efforts. All efforts eventually boil down to the company and its brand value. The social media presence and its effective use help companies to provide information uniquely about their set of best practices and ethics that develops the brand. It is important for all companies to incorporate some amount of individuality in their campaigns in social medium to avoid generic evaluation. It improves the brand feasibility and promotes customer awareness about the company’s virtues.