Significance of Social Media to changing customer perceptions

The advent of social media has completely changed the world of business in all accounts. It is important for the brands now to realize the importance of the customer perceptions that is evolved and much more defined. The advent of social media has completely changed the dimensions and there are

Role of Integrated Marketing to building customer royalty

The world of marketing has completely changed its dimension and course in the last few years. It has made new advancements and has completely evolved its sense of propriety. The greatest asset that the digital marketing has provided the business today is the change in the perception of the consumer