DIGITAL MARKETING AS A CAREER

Digital Marketing has proved to be one of the most diverse and growing career options over the past few decades. It is an evergreen career option with an ability to expand businesses with numerous strategies such as content marketing, email marketing, SEO, SMO, PPC and Social Media Marketing. All these strategies make your business stronger and lead to a path of growth and expansion. 

With a rapid increase in the Digital Marketing pace, there is an even greater search for Digital Marketing professionals. the demand for digital marketing as a career option has been witnessing an extreme growth.

The average salary amount which is further paid to a digital marketing expert satisfies the needs according to the set standards. There will soon be an increasing rise in the demand for professional Digital marketers. Being a diverse career option, Digital marketing creates a platform for individuals to present something creative, unique and definitely out of the box!

METHODS FOR DIGITAL MARKETING

Digital Marketing can be performed by utilizing various methods. 

  1. Paid ads, 
  2. Search Engine Optimizations (SMO),
  3. Social Media Marketing (SEO),
  4. Email Marketing,

All these strategies give an individual vast career growth options in Digital Marketing. All these methods comprise several tools and techniques, serving varied purposes, leading to a flourishing Business Workflow. 

SOME RESEARCH STATS ON DIGITAL MARKETING

According to the recent findings, it is believed that the demands for digital marketing exceed the supply largely by 59% to 19%.

  • Digital marketing encompasses all the correct ingredients to be a perfect career for any individual,
  • It is a career which openly appreciates professionals belonging to different educational backgrounds,
  • A career which has witnessed a constant growth and demand for several years
  • Digital Marketing is a career which pays off well to its learners
  • One of the greatest boons for Digital Marketing as a profession is its demand which is (59%), far more than the supply (19%). The most common and beneficial line of career option in Digital Marketing is Social media Marketing.

CAREER OPPORTUNITIES FOR DIGITAL MARKETING:

Being a diverse field, Digital Marketing comprises several methods of promotion in digital marketing. There are generic career options such as :

  • Social Media marketing (SMO),
  • Search Engine Optimization (SEO),
  • Email Marketing
  • Content Writing
  • Web Designing
  • Copyrighting

SOCIAL MEDIA MARKETING 

The most common and highly searched line of career growth in Digital Marketing is Social Media Marketing. Wherein in this line of work, one needs to produce content which is engaging and connects your target audience to your brand, ultimately making them your potential customers. All businesses rely on this line of work for their business growth and expansion. Make your customers your priority goal to exceed in business.

JOB TITLES IN SMO:

  • Public Relations Manager
  • Public Relations Specialist
  • Market Research Analyst
  • Content Writer 
  1. SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimization is a useful tool and a strategy which raises the ranking of your website or webpage. It tells you about the traffic on your page- which is paid, organic or editorial.

SEO Experts are the professionals who analyse the technicalities which are required to let your website be on the top of the Search Engines such as Google, Yahoo and bing. These professionals perform the following tasks:

  • On-Page Optimization,
  • Off-Page Optimization,
  • Competitor Research, 
  • Generate Reports from Analytics and Webmaster, 

An SEO Professional has two different roles to follow:

  • On Page Experts– These experts are more focused in updating your website and transforming it as User Friendly.
  • Link Builders– These experts build links to make your website rank high in Search Engines such as Google, Yahoo and Bing.
  1. MOBILE MARKETING:

It is one of the most useful and beneficial aspects of marketing. Mobile Marketing is a form of marketing wherein the businesses or companies or businesses can connect with their target audiences  on electronic gadgets such as mobile phones, tablets, social media apps.

  1. BLOGGING:

The most popular forms of career options in content focuses on blogging. Ever since the entire world has gone online, blogging has been one of the most significant benefits to reach the audiences through your words and achieve your desired goals. Some of the most successful topics for c resting Blogs, that offer whopping salary amounts include Finance, Food, Travel, Fitness and Health. 

  1. EMAIL MARKETING:

Email marketing is one of the cheapest career options and methods in Digital marketing, wherein one can send a large number of emails to their customers and potential audiences using several Email Marketing Platforms such as Mailchimp and GetResponse. Considering that almost every person now checks the email list on a regular basis, sending an email on any given day can be considered as one of the viable options for digital marketing. However, Email marketing also has a set of legal requirements needing urgent compliance.

  1. CONTENT MARKETING:

Content Marketing is one of the most rapidly increasing career growth options in Digital Marketing. It is one of the most effective forms of Marketing Methods. If one has the ability to pen down promising and relevant content,, one has a plethora of opportunities open in this field. Different options in content marketing that one can explore are:

  • Digital Content Marketing Manager
  • Marketing Writer
  • Content Marketing Specialist 

HOW TO BEGIN YOUR CAREER IN DIGITAL MARKETING?

Digital Marketing is a vast and versatile profession that can help you in becoming a successful Entrepreneur or a Freelancer. One can make a good amount of money even by sitting home, using the tips and tricks of Digital marketing strategies and Methods to achieve a desired result. The most beneficial aspect of this career option lies in its cost effectiveness. One does not need to have a hold on a whopping amount to start their journey as a learner in this field. 

All one requires is a laptop or computer, a decent WiFi or internet connection and a basic knowledge of Digital Marketing to start their experience. Lets have an insight of some of the key steps that will assist you in becoming a Digital Marketer:

  1. The most important and initial step is to select a Niche
  2. Take small steps towards your understanding and assessment of your goals
  3. Search for a suitable revenue source
  4. Constantly acquire guidance from experts and professionals
  5. Keep learning, keep rectifying your errors and most importantly, keep experimenting 

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